HairUWear Inc., one of the global leaders in ready-to-wear fashion hair, is excited to announce the launch of its newest brand: Hairdo Spirit Wear. Offering easy-to-wear hair accessories, with options ranging from clip-in extensions to hair wraps, and braided headbands, in a wide variety of vibrant college team colors, Hairdo Spirit Wear helps fans stand out in the crowd whether they’re tailgating, cheering in the stands, or attending an alumni event.
With sports fans leaning into fashion more than ever, the brand saw a white space for easy-to-wear hair accessories in college bookstores and other sports retailers. Hairdo Spirit Wear fills that need and delivers the potential to generate significant incremental dollar sales for these channels. As a result, HairUWear is making a significant investment to capitalize on this untapped market.
“We know that sports fans, in particular college students, are some of the most passionate out there and we wanted to create a product that lets them celebrate their team colors in a bold, stylish way,” said Michael Napolitano, President & CEO of HairUWear. “With our high-quality Spirit Wear hair accessories, fans can elevate their look for game day and beyond while showing their school pride in a unique customizable style.”
Key Features of the Hairdo Spirit Wear hair accessories line include:
- Availability in Team Colors: Vibrant color options in the shades fans want to wear with pride.
- Easy Application & Removal: Perfect for temporary game-day looks without long-term commitment.
- Premium Quality: Made with high-grade, natural-feeling fibers designed to last.
- Multiple Styles: Options to match any fan’s personal style.
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Availability: Hairdo Spirit Wear is having its initial launch by partnering with a limited number of retailers during the current 2024/’25 college football season. The brand is planning a broad scale expansion for 2025. The product is available for retailers to order now for spring 2025.
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