Sodexo, a leader in food service for campuses across the U.S., announces the company’s goal of opening nearly 100 “Food Hive” markets at colleges nationwide by 2026. Sodexo’s current goal of opening approximately 30 locations during the 2024 – 2025 academic year is underway. Food Hive is Sodexo’s lightning-fast and cashless payment convenience experience with a community focus, supporting local partners and minority- and women-owned businesses by featuring their products and other healthy options for students.
“We know that Gen Z prefers shopping experiences that support their community while getting what they want as fast as possible with frictionless checkout,” said Sodexo Campus Head of Marketing, Drew Nannis. “Food Hive delivers just that, fueling stronger campus communities and providing the convenience today’s students need.”
According to Sodexo’s Quad Squad, an in-house research initiative and student insights community, Gen Z students prioritize convenience options that provide meaningful variety (57%) and healthy options (47%). Beyond that, today’s students continue to place a high value on frictionless payment and demand shopping experiences that support inclusive communities; shopping small is one way to cultivate inclusivity.
“I’m delighted to announce the upcoming Food Hive concept at NAU,” said Rose Wilson, District Manager, Sodexo at Northern Arizona University. “This innovative c-store will not only provide our students with a diverse selection of hot and cold food options but also meet their personal and grocery needs. The modern flow of the store, including self-checkout, will enhance efficiency and convenience for everyone. I can’t wait for our students to experience this fantastic one-stop-shop addition to our campus when we open in the spring of 2025.”
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