Fisker Inc. (NYSE: FSR) (“Fisker”), announced recently that it has signed a total of four dealer partners in the US as it undertakes a strategic shift in its business model.
Dealers joining the Dealer Partnership program are Mills Automotive Group, Ourisman Fisker, Classic Fisker, and Long Island Fisker.
“I’m excited by the rapid progress of the Dealer Partnership model, which we announced just over a month ago,” Chairman and CEO Henrik Fisker said. “The dealer partners we have signed up so far share a commitment to the future of electric vehicles and their communities, many of which they have served for multiple generations. I believe our customers will find that each of these dealer partners plans to provide top-level service and ongoing relationship building for owners of the class-leading and award-winning Fisker Ocean SUV.”
Mills signed up to be Fisker’s first dealer partner in the US at the company’s inaugural dealer open house on January 31 and will open three Fisker dealerships in Charlotte and Raleigh, NC (Triad Fisker); and Greenville, SC (Stateline Fisker).
Ourisman Fisker and Classic Fisker signed at the National Automobile Dealers Association Show in Las Vegas earlier this month, and Long Island Fisker signed this week.
Ourisman Fisker, part of a fourth-generation dealership group, will be located in Rockville, MD, in the Washington, DC area. Classic Fisker will open a location in Atlanta, Long Island Fisker plans to open a location in that region of New York State; and another in New Jersey. Altogether, these dealer partners intend to open seven locations.
On January 4, 2024, Fisker announced it would engage in a strategic shift from direct sales to customers in North America to an innovative Dealer Partnership model. The model combines the goal of offering its customers no-haggle pricing on Fisker vehicles (where permitted) and superb service while also providing dealer partners with larger market territories, so they can maintain pricing without concern for local competition. These goals represent a win-win-win for customers, dealers, and Fisker. The transition to dealer partners aligns with Fisker’s asset-light business model, which enables the company to significantly scale for Fisker Ocean deliveries and higher volume production of additional future models.
